Sydney Blanchard
Strategy, positioning, writing and creative direction for evocative brands
Portland, Oregon
Working Together
My work lives at the intersection of brand strategy, brand positioning, brand writing, creative direction and coaching.
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Brand voice development
Social captioning
Newsletters & email marketing
Press releases
Product descriptions
Website copy
Blogging for SEO
Line editing
Brand naming
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Creative content development
Platform strategy
Social captioning
Video content
Pinterest for SEO
Organic & paid ads
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Brand positioning
Brand strategy
Personal branding
Influencer marketing
Affiliate marketing
Product & merch development
Brand activations & collaborations
Website design
Logos & visual branding
Photoshoot production & styling
Art direction
Diversification & automation
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Customer journey audit
SWOT analysis
Internal systems & templates
Internal & external communication
PR strategy
Diversifying revenue streams
Growth opportunity
Financials & fundraising
Business taxes
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Personal brand building
Professional boundaries
Leadership & hiring
Writing contracts
Support systems
One-on-one coaching
My Approach
I begin by understanding the people behind the brand – your story, your strengths, your vision.
Together, we’ll move forward with a strategy that serves your goals, centers your humanity and fiercely protects the longevity of your brand in a way that feels deeply aligned, inspired and fruitful.
Entrepreneurship comes with unique hurdles, and I’ve built my reputation on bringing clarity to chaos. When you don’t know who to hire, you hire me.
As a creative wrangler, turning audacious ambitions into laser-focused strategy is my specialty. I’m adept at building and managing teams of vetted vendors that fit your vibe to execute that strategy seamlessly.
Long after our work together ends, the foundations we lay will continue to honor your brand’s legacy, freeing you to step away from chasing trends and obsessing over analytics and spend more time doing what you love.
If we do our jobs right, we create something beautiful, original and compelling that echoes your brand effortlessly. Your audience sees themselves reflected in every photo, every hex code, every typeface, every headline, and the sale makes itself.
I look forward to creating something magnetic together.
Select Works
Joy the Baker
Coquette
Probably This
Nice Day Events
The Shape of You
Don’t take my word for it
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“I hired Sydney to help manage my social media calendar and planning, and what I got was so much more. Sydney's superpower is her ability to see the flaws and potential for hiccups in an existing work flow, business plan or creative vision, and to deliver that news kindly and constructively in a way that will leave you more excited than ever to tackle your goals. I would highly recommend Sydney's services to anyone at any stage of their business — whether that's planning, launch or revitalization. Sydney is a pro at what she does.”
Beau Ciolino, Probably This
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I've worked with Sydney across a variety of mediums for over a decade — from social media and copywriting to hiring her as a coach. She is a natural-born leader and extremely experienced in getting to the core of your brand, understanding it holistically, and helping you shine that out in the correct format for your audience. She's like a business consultant and coach, able to enhance every touch point of your brand in ways you never imagined (or maybe wanted to, but overrode that inner voice with doubts or fear. She'll make you a better founder, a better employer, and a better business owner.
Ashley O'Neill, Ganza
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“The changes you helped us so far this year have been so incredibly helpful. Your support and educated encouragement have been invaluable to me. The streamlining of our inquiry process and meeting scheduling alone have helped so much to lighten the load and create a little more time for real life. Working with you is a blessing, my friend!”
Hily Trowbridge, Nice Day
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Sydney didn’t just motivate me to take my small business big, she gave tangible pathways to doing it. She is the best curator and for that reason the best connector. Her advice is so profound that it now serves as my inner monologue. If you want to work with her but don’t know what you need…what you need is HER. She’ll tell you the rest.
Bird Lambert, Bird’s Eye Design
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“I retained Sydney for her editing services for my first book, but what I got was so much more. Sydney’s thoroughness and grit, on top of sticking to her own predetermined project deadlines was truly jaw dropping. She took my manuscript into her hands and read every page line by line in the most personal and intentional way. She was alway available for more in-depth feedback and helped me flesh out my own thoughts better than any one in this entire writing process. With Syd’s keen eye and masterful touch, coupled with her firm hand-holding and encouragement, I feel so good about putting my book out into the world and can’t wait to do this with her again on the next one.”
Emily J. Steele, author of The Shape of You
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We’ve worked with Sydney for years now, from social media to website copy and some branding coaching, and there is no one else I’d trust with the voice of our brand. She has taken the time to really listen and understand our business goals and always gives us the best advice on areas to grow and how to stay authentic with our audience from website to social media. We are so grateful for Sydney!
Caitlin Guidry, September Company
